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Nordic Circular Hotspot

Natural State

Natural State is a strategy agency dedicated to place development, sustainable economics, and the advancement of circular economy principles. Founded in 2017 by Einar Kleppe Holthe, Natural State draws on over 20 years of experience in project development, with a unique approach that blends Nordic societal business culture with Japanese nature-oriented principles.

The agency works with both public and private sector clients globally, helping to develop future-oriented strategies that prioritize holistic value creation.

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Natural State provides a wide range of services, including strategic consulting in branding, communication, and sustainable business practices. Beyond consulting, the agency invests in innovative projects they believe in, contributing to market growth that aligns with circular economy goals. 

 

Einar Kleppe Holthe and Cathrine Barth of Natural State are also key figures in the Nordic Circular Hotspot, where they play an instrumental role in driving circular initiatives across the Nordic region as managing partners. Natural States work with the NCH includes organizing major events like the Nordic Circular Summit and working closely with stakeholders to foster collaboration and knowledge-sharing on circular practices.