The digital and physical worlds are increasingly intertwined. Unlocking the circular potential of the collective wealth of data can reshape product life cycles, redefine sustainability metrics, and open new avenues for collaboration. The challenges and concerns, preventing these developments are rooted in the limitation of our current system. Data protection is held up for competitive reasons, and the technical solutions to facilitate it require collective investment. By exploring how the data from across your sector can enable circular business models we intend to shift the narrative towards a growth mindset with regards to data for circularity.